COMING
VERY SOON: QUALITY KNOWLEDGE PRODUCTS
In
response to many hundreds of requests for high quality, down-to-earth, cost-effective
franchising business tools, we're in the final stages of publishing the first
knowledge products for the Janssen Ellison Company Franchising How-to Store.
WHY
A JEC FRANCHISING HOW-TO STORE?
The sad
truth is that much of the so-called "paper expertise" available
to prospective franchisors is outdated, inaccurate, incomplete or incomprehensible.
Or all the above. Janssen Ellison Company Knowledge Products are just the
opposite. They are an inexpensive way to tap into many decades of accumulated
knowledge gained by people who are still building franchises, not just talking
about them.
WHAT
ARE THESE TOOLS?
The
initial set of JEC Knowledge Products will include products in the following
areas:
Legal/Contractual
Series
Critical to any viable franchise system are the legal and contractual tools
which hold it together. Unfortunately, many of the legal tools available are
dangerously inadequate, full of potential disasters just waiting to happen.
Our decades of experience with real, working franchise companies has taught
us that these critical documents need to be constructed with franchise business
sense as well as "legal" sense. Core products in this area will
include:
Franchise Disclosure Document (FDD)*
Model single unit franchise agreement & how-to
Model area development franchise agreement & how-to
Model master franchise agreement & how-to.
*The FDD is the July 2008 successor to the Universal Franchise Offering Circular (UFOC), the disclosure document that had been a legal requirement of franchising since 1978.
Franchise
Blueprint Series
These unique knowledge products are about "doing franchising right."
They are real-world blueprints for doing many of the "make-it-or-break-it"
tasks in franchising, such as starting off right, building the right kind
of internal infrastructure and marketing franchise opportunities in today's
competitive environment. Core products in this area will include:
Franchise development blueprint
Franchise opportunity marketing blueprint
Franchise sales organization blueprint
Franchise support systems blueprint.
WHO
NEEDS THESE TOOLS?
In
a word, everybody. Or at least everybody working in franchising or considering
franchising their business. More specifically:
Existing franchise companies looking for a marketing edge
Existing franchise companies looking to improve their operations
Existing franchise companies seeking to move into area development or master franchising programs the right way
Companies exploring franchising as a growth strategy
Entrepreneurs seeking to start a franchise business.
AVAILABILITY
Since many of the above information products are typically
customized to fit the needs of specific businesses, call or email
us for more information on your specific interests.
JEC Knowledge Products will make it easier for both established franchise companies and franchise startups to grow their businesses.